Marketing Manager

United Nations Association of the USA

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Adopt-A-Minefield, the United Nations Association of the USA's charity for landmine action successfully concluded its 10-year mission in 2009. As its final marketing manager I was responsible for all marketing and fundraising initiatives for the largest non-governmental supporter of landmine causes on earth.

This included: daily oversight of all web pages; garnering and working with outside partners including ˗ public relations team, web developers, printers and photographers; designing and creating marketing materials; arranging overseas marketing trips and developing collateral material from trips; writing and distributing e-blast newsletters; assigning, writing, editing and designing web content; writing magazine content; as well as high-end and grassroots marketing initiatives.

Click graphics to view work

Worked closely with Paul McCartney's web design team to create website hosted on www.PaulMcCartney.com. The on-line initiative raised $30,000 in mostly $25 donations over seven days.

Created dinner menu pages featuring recipes from celebrity chef Jamie Oliver.

Managed all aspects of live downloading throughout the promotion.

Initial design for Paul McCartney fundraiser.

Created concept and graphics - basically updating image of Paul McCartney character from the 1970s The Beatles cartoon show.

Although the design was approved in-house, McCartney's team did not want a nostalgic theme used as Paul embarked on a tour featuring new material.

AAM Website -- I took a text laden website and created a site with video clips, more dynamic content and easier navigation. The new site is easily updated and has a better overall web presence.

Published article in Fall 2008 Interdependent Magazine -- United Nation's Association's quarterly member publication -- detailing my trip to Bosnia Herzegovina and Croatia to meet with the people actually helped with AAM funding.

Survivor Story Cards - There was very little on the Adopt-A-Minefield site about  the people actually being helped.

I took reports we already had from the field and used them to create Survivor Story Cards, which we used on the website and as handouts at various AAM functions.

Designed and created handout for targeted jam band music festival audience. Used at inaugural event in our grassroots concert campaign where Adopt-A-Minefield set up an information booth at the four-day Gathering of the Vibes music festival on the beach in Bridgeport, Ct.

"Going Green" being "THE" buzzword cause of the day was used to point out how clearing landmines from contaminated lands is a green cause.